The most recognizable person and spokesperson of the EZLN rebellion is a man named Subcomandante Marcos. Whenever he makes a public appearance, he always wears a mask in order to conceal his identity because he represents all of the indigenous instead of just himself. He does not refer to himself as the leader of the revolution but as merely a hologram and the image of the EZLN to the public. Marcos has been the person to give speeches that discuss any stances that the group takes on a particular issue in society. He has also written extensively through the medium of letters and poetry. These works, including his speeches, have been published in books, like the book Our Word is Our Weapon. By looking at the kind of language that Marcos employed, people have become that he works as a professor in Mexico. These speeches and writings contain a high level of understanding of Marxist ideology. In the past twenty years since the start of the revolution, Subcomandante Marcos has become the embodiment of the EZLN. He has given the revolution an identity with not only the population in Mexico, but to many people throughout the world who support the EZLN.
For the EZLN, the memory of the Mexican Revolution of 1910 still lived on eighty years later in 1994. The group of indigenous rebels took their name from Emiliano Zapata, which is pictured in the mural to the right. The memory of this Mexican revolutionary provides a nationalistic symbol for every current member of a revolutionary group to have and provides a common identity to bond individuals together. Although the EZLN revolution had a Marxist element the Mexican revolution of 1910 did not have, much of the debate over land stayed the same in Mexican revolutions.
The text in the mural, “A world where many worlds fit,” describes what the members of the EZLN were fighting to achieve. The indigenous of Mexico felt as if they were being slowly being taken out of any form of political discourse. Policies that the Mexican government were enacting, like entering into a trade agreement with Canada and the United States entitled NAFTA, left the people, who would later form the EZLN, like outsiders in their home country. This indigenous group of people felt like the land in which they have lived for hundreds of years was being taken away. The combination of this mural of Emiliano Zapata and the writing describe everything that the EZLN was fighting for in their revolution.